An elastomeric fishing lure is provided having a flexible body portion having first and second ends, wherein the body portion defines an axis extending along the centerline of the body portion. The elastomeric fishing lure has at least one elongate slot in the body portion, the at least one elongate slot defining first and second ends and a slot length extending therebetween, the at least one elongate slot defining a pair of opposed sidewalls, wherein the distance between the opposed sidewalls defines a slot width, the at least one elongate slot extending through the body portion along at least a portion of the slot length.