A machine is configured to perform hologram location within a scene to be generated. The machine accesses target motion data that describes movement of a target device. Based on the target motion data, the machine determines a target motion vector that indicates a target speed of the target device and indicates a target direction in which the target device is moving. The machine determines a hologram motion vector for a hologram to be generated for display by a user device. The hologram motion vector indicates a relative speed of the hologram and indicates a relative direction of movement for the hologram. The machine then causes the user device to generate a scene in which the hologram moves at a speed determined based on the target speed and on the relative speed, as well as moves in a direction determined based on the target direction and on the relative direction.