A watch winding apparatus for winding a wrist watch with mechanical self-winding eccentrics and having a bracelet is provided. The watch winding apparatus includes a carrier adapted for mounting the wrist watch therein. The carrier also includes a bracelet holding mechanism arranged inside a hollow cylindrical housing, which in an open position thereof is disposed providing a gap with respect to an inner wall, and in the closed position thereof is disposed with the said gap being narrower with respect to the inner wall. The carrier is adapted to receive the wrist watch therein with the bracelet being slided through the said gap and being snugly supported with the bracelet holding mechanism disposed in the closed position thereof. Further, the watch winding apparatus includes a rocker device configured to rotate the carrier to activate the mechanical self-winding eccentrics for winding of the wrist watch mounted therein.