A method for controlling displaying, an electronic device therefor, and a server and method therefor are provided. The method includes transmitting information including at least one input keyword to a server, receiving, from the server, a recognition model for filtering out an object included in a received webpage, installing the recognition model, determining whether a first object corresponding to the at least one input keyword exists in the webpage, when the first object corresponding to the input keyword exists in the webpage, processing the first object to become a second object, and displaying the webpage including the processed object.