Non-limiting examples of the present disclosure relate to service-backed generation and management of digital ruled paper templates in an exemplary application/service such as a notetaking service. As an example, access to a user account of a notetaking service is detected. A digital context associated with the user account is evaluated. An evaluation of the digital context comprises identifying user identity data associated with the user account and analyzing domain specific data of the notetaking service that corresponds with the identified user identity data. The domain specific data may comprise data identifying a specific electronic notebook of the notetaking service. A customized listing of digital ruled paper templates is populated based on an evaluation of the digital context. The customized listing of digital ruled paper templates is transmitted to the client computing device, which surfaces the customized listing of digital ruled paper templates in a user interface of the notetaking service.