Technology is described for generating a search index. Device information associated with a customer may be identified. A device attribute included in the device information may be identified. The device attribute may include an attribute name and an attribute value. Key-value pairs may be formed for device attribute included in the device information. The key-value pairs may include a first key-value pair for the attribute name and a second key-value pair for the attribute value. The search index may be generated to include the key-value pairs for the device attribute included in the device information.