Disclosed are various embodiments for providing guided search results to items or network pages containing buying guides. A plurality of search terms in a search query are identified. It is then determined that at least one network page is a relevant search result for the search query based at least in part on the plurality of search terms in the search query, the network page including a plurality of items and a plurality of instances of user-submitted content related to each of the plurality of items. The network page is then added to a list of search results for the search query. The search results are then returned in response to the search query.