A system for generating and verifying a matrix barcode includes a generating device for generating a matrix barcode by encoding a target data set and a verification data set, and a verifying device. The matrix barcode has a verification zone presenting verification information that is related to the verification data set. The verifying device decodes the matrix barcode to obtain the target data set and the verification data set, obtains the verification information from the verification zone in the matrix barcode, and determines whether the verification information obtained from the verification zone is related to the verification data set obtained by decoding the matrix barcode.