An apparatus includes a memory and a hardware processor. The memory stores security credentials of a user. The hardware processor receives a first message indicating that the user initiated a transaction through a television and in response to receiving the first message, loads an application. The hardware processor also authenticates the user through the application using the security credentials of the user, extracts, from the first message, a price and an identification of a merchant of the transaction, and initiates, through the application, a payment of the price to the merchant.