In one embodiment, a server computing machine provides an interface operable to permit a first user to broadcast a live video to one or more second users. The server computing machine provides sponsored content items to the second users while also providing the live video. In response to receiving an indication that the first user selected an option to display a sponsored content item while broadcasting the live video, the server computing machine reduces the image size of the live video, superimposes the live video of reduced size on the sponsored content item to define a combined image having a sponsored portion on which the sponsored content item is displayed and a live portion on which the live video is displayed. The combined image is then sent to the one or more second users.