The image processing apparatus of the present invention is an image processing apparatus that generates a virtual viewpoint image based on image data obtained by capturing an image capturing area from a plurality of directions by a plurality of cameras, the image processing apparatus including: an acquisition unit configured to acquire viewpoint information of a virtual viewpoint; an area determination unit configured to determine a three-dimensional area in accordance with a position and a size of a specific object within the image capturing area; and a generation unit configured to generate the virtual viewpoint image in accordance with the virtual viewpoint indicated by the viewpoint information based on determination by the area determination unit such that an object within a field of view in accordance with the virtual viewpoint and not included in the three-dimensional area determined by the area determination unit is not displayed in the virtual viewpoint image.