The present disclosure provides a method, an apparatus and a storage medium for a wake-up processing of an application, a first voice data input by a user is collected and recognized, and a wake-up operation is performed on a target application each time when it is recognized that a wake-up word of the target application is included in the first voice data, where the wake-up word of the target application appears one or more times in the first voice data. The method, apparatus and storage medium for the wake-up processing of the application provided by the present disclosure can wake up the target application when the wake-up word appears one or more times in the first voice data input by the user, thereby improving a wake-up accuracy of the application.