An information pushing method and device. One particular embodiment of the method includes: acquiring a push instruction; acquiring information about at least one candidate push user with the category of push information the same as the category of to-be-pushed information; according to the push instruction and the information about at least one candidate push user, selecting at least one to-be-pushed user; and pushing the to-be-pushed information to the at least one to-be-pushed user. The method realizes that the push information is sent to the same user only once within a certain time length, thus preventing too much interference to a user.