Invention Grant
- Patent Title: Snapback video ads
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Application No.: US16285689Application Date: 2019-02-26
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Publication No.: US11039201B2Publication Date: 2021-06-15
- Inventor: Erez A. Korn , Hans Fischmann , Yehuda Volk , Rinat Zilberstein , Matthew Van Houten , Yair Gil , Dror Yashar
- Applicant: AT&T Intellectual Property I, L.P. , INTERWISE LTD.
- Applicant Address: US GA Atlanta; IL Ben-Gurion Airport
- Assignee: AT&T Intellectual Property I, L.P.,INTERWISE LTD.
- Current Assignee: AT&T Intellectual Property I, L.P.,INTERWISE LTD.
- Current Assignee Address: US GA Atlanta; IL Ben-Gurion Airport
- Agency: Guntin & Gust, PLC
- Agent Robert Gingher
- Main IPC: H04N21/422
- IPC: H04N21/422 ; H04N21/2387 ; H04N21/478 ; H04N21/81 ; H04N21/433 ; H04N21/234 ; H04N21/435 ; H04N21/431 ; G06Q30/02

Abstract:
Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.
Public/Granted literature
- US20200099977A1 Snapback Video Ads Public/Granted day:2020-03-26
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