Provided is a water-in-oil cosmetic composition comprising one or more thickening agents selected from the group consisting of sodium polyacrylate starch, polyacrylate crosspolymer-6, xanthan gum and locust bean gum in an inner phase. The water-in-oil cosmetic composition of the present invention brings improvements to time-related changes in preparation stability by means of inner phase thickening controlling the flow properties of an aqueous phase, and controls the size of emulsified particles by means of inner phase thickening, and as a result the invention has outstanding thixotropic characteristics and outstanding initial spreadability and has outstanding durability and, in addition, the invention provides both a fresh-cream-like soft feel in use and a liquid-like light feel in use.