Methods for coatings for golf balls, particularly golf balls having thermoplastic polyurethane covers, and the resulting finished balls are provided. The coating is preferably a topcoat comprising a polyurethane composition containing optical brighteners. The topcoat composition may comprise a low concentration of optical brighteners. For example, the concentration of optical brightener can be in the range of 0.01 to about 0.20 weight %. Multi-piece golf balls having inner cores, outer cores, inner covers, and intermediate layers can be made. The finished ball with the topcoat has many advantageous physical and playing performance properties.