Methods, computer-readable media, and apparatuses for adjusting a network-controllable physical resource of a sensory service in response to biometric data for a group of users are disclosed. In one example, a processing system including at least one processor may gather biometric data of each user of a group of users of a sensory service. The sensory service may comprise at least one network-controllable physical resource. The processing system may then aggregate the biometric data for the group of users and tailor the sensory service for the group of users based upon the biometric data for the group of users that is aggregated. In one example, the tailoring of the sensory service may include adjusting the at least one network-controllable physical resource in response to the biometric data that is aggregated for the group of users.