A vehicular protection device includes a protection device that protects a protection target that comes into collision with a vehicle, a measuring device that captures an image of the protection target and measures a distance between the protection target and the vehicle, and a controller that activates the protection device in different modes based on whether the protection target includes a predetermined vehicle on which to ride. The protection device includes an airbag device that deploys an airbag toward a front of the vehicle, and a pop-up device that moves a hood provided in a front upper section of the vehicle, and the controller activates the pop-up device without activating the airbag device if the protection target includes the vehicle on which to ride, and activates the airbag device and the pop-up device if the protection target does not include the vehicle on which to ride.