A boarding guidance system includes a beacon (202A) associated with a passenger seat (400A). The beacon is configured to communicate (506) with a passenger guiding device (102) and determine a distance between the passenger guiding device and the passenger seat. When the passenger guiding device is a predetermined distance from the passenger seat, the beacon provides an indication. The beacon further alter at least one characteristic of the indication based on the distance between the passenger guiding device and the passenger seat.