A method, systems and apparatuses for preventing a user abandonment from a browser window are disclosed. In an exemplary embodiment, abandonment prevent on a user mobile device comprises pushing a placeholder variable onto a history object of the browser window while the user is on a first website. The user may be directed to the first website from a referrer. User may navigate backwards using a device interface element, such as a back button. When user navigation triggers a popstate, and the history for the browser is null, the user is directed to a preferred website.