This invention includes a framework and method to enable the transformation of video content into a format that allows for mapping and, hence, identification of individual sections (scene segments or otherwise) of the media content. It includes a means of ingesting images and video frames into a database. Consumer products can be matched with the images and/or objects in the images. A consumer can access the content by submitting a digital image taken on a mobile device. One or more objects in the user submitted image can be matched with products and/or commercial/promotional materials.