Some embodiments include an employee benefits enrollment server system and method including operations that when executed by a computing device process and display an employee diagnosis survey with employee questions related to the employee's thoughts or attitudes to saving, insurance, investing and their financial future. The operations include accessing a diagnostics server including attributes related to financial psychology and/or behavioral economics and assigning an attribute to the employee. The operations can include displaying personalized benefits based on a profile of the employee determined by the diagnostics server based on at least one employee response to the at least one diagnostic survey and at least one of the attributes.