A method for generating a product recommendation in a retail system includes collecting a dataset containing a plurality of entities and attributes for the entities. Relationships between the plurality of entities are generated. The plurality of entities, attributes and relationships are stored in a knowledge graph. A representation of the plurality of entities, attributes and relationships stored in the knowledge graph is learned. Zero-shot learning is performed for a new entity and attributes for the new entity. The new entity and attributes for the new entity are stored in the knowledge graph. A recommendation for a user is generated based on the knowledge graph.