In some examples, extended reality based positive affect implementation for product development may include determining, for a user wearing or utilizing a device, characteristics and an environment of the user. Based on the characteristics and the environment of the user, a plurality of augmentation elements may be determined. A recommendation of a plurality of augmentation elements from the determined plurality of augmentation elements may be generated. Based on selection of an augmentation element from the recommended plurality of augmentation elements, the augmentation element may be rendered in an extended environment and/or an immediate environment of the user. Interaction of the user may be controlled with the rendered augmentation element. Feedback of the user may be analyzed with respect to the rendered augmentation element.