A power feeding device which wirelessly transmits power towards a power receiving device equipped with a power receiving coil device, comprising: a magnetic structure having two magnetic bodies; and a power feeding coil device which receives power from a power supply and generates an alternating magnetic field, the mutual main surfaces of the two magnetic bodies face each other, and the two magnetic bodies are disposed to be separated at a predetermined distance, the power feeding coil device is disposed at any position between the two magnetic bodies, the two magnetic bodies receive the alternating magnetic field during power transmission, and a power feeding region in which transmitting power towards the power receiving coil device is possible is formed between the two magnetic bodies.