An approach is provided for controlling content delivery. Stream data and associated metadata are received from one or more sources. The stream data is converted into a text format. The converted stream data is processed in an artificial intelligence system to detect emotions of the stream data. The emotions of the stream data are mapped to a set of rules for a geographic area. Unacceptable content in the stream data is identified based on the emotions and the set of rules for the geographic area. Content delivery servers are notified to discard the unacceptable content so that the unacceptable content is not delivered through content distribution channels and is not viewed by an end user.