At least one processor in a content distribution device in a multichannel video program distributor (MVPD) system receives a video feed, a plurality of triggers, and metadata from a broadcast provider system via a communication network, and determines a plurality of segments in the received video feed. The plurality of segments are determined based on the received plurality of triggers and the metadata. The processor embeds at least one content marker in at least one segment of the plurality of segments. The at least one content marker includes attribute information associated with at least one video-on-demand (VOD) content asset. The processor dynamically generates the at least one VOD content asset based on the at least one content marker, and transmits the at least one VOD content asset to at least one server communicatively coupled with the MVPD system.