Invention Grant
- Patent Title: Method, system, and apparatus for programmatically generating a channel incrementality ratio
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Application No.: US16892979Application Date: 2020-06-04
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Publication No.: US11044509B2Publication Date: 2021-06-22
- Inventor: Rahul Anand , Sandeep Dey , Ravi Kiran Garimella
- Applicant: Groupon, Inc.
- Applicant Address: US IL Chicago
- Assignee: Groupon, Inc.
- Current Assignee: Groupon, Inc.
- Current Assignee Address: US IL Chicago
- Agency: Alston & Bird LLP
- Main IPC: H04H60/32
- IPC: H04H60/32 ; H04N21/266 ; H04N21/278 ; H04N21/262 ; H04N21/258
Abstract:
Embodiments of the present disclosure provide methods, systems, and apparatuses for computing a channel incrementality ratio using a machine learning model.
Public/Granted literature
- US20200374575A1 METHOD, SYSTEM, AND APPARATUS FOR PROGRAMMATICALLY GENERATING A CHANNEL INCREMENTALITY RATIO Public/Granted day:2020-11-26
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