An interactive graphic wall includes a vertical wall that is formed with a plurality of graphical images. Selected graphical images represent activities that are geographically near to a location in which the interactive graphic wall is disposed. A plurality of placards are mounted on the vertical wall, and each one of the placards corresponds to a respective one of the selected graphical images. A machine-readable code is formed on each placard and corresponds to one of the selected graphical images. The code is capable of being read by an imaging device contained in a portable device that is connected to the Internet. When the machine-readable code is read by the imaging device, data in the machine-readable code directs a browser or a software application stored on the portable device to a web site containing information about the activity represented by the respective selected graphical image.