A vehicle control apparatus comprises a shooting unit configured to shoot a periphery of a vehicle, a display unit configured to display an image shot by the shooting unit, an acquisition unit configured to acquire illuminance information regarding peripheral illuminance of the vehicle, and a control unit configured to control a display mode of the display unit based on the illuminance information acquired by the acquisition unit. The control unit changes the control of the display mode of the display unit between a case where peripheral illuminance of the vehicle increases and a case where the peripheral illuminance of the vehicle decreases.