A deformable insertion fastening arrangement for insertion into a planar ply structure and for retention thereon by subsequent deformation, including a retention component having a passthrough opening passing through it along a passthrough axis and having a fastening configuration for fastening a further component thereonto; the retention component having at least two portions that are radially displaceable relative to the notional passthrough axis that passes centrally through the passthrough opening, the retention component, when considered in its undeformed initial state, is embodied segmentedly in a circumferential direction around the passthrough axis; at least two segments, constituting the radially displaceable portions, being connected to one another by at least one connecting configuration deformable in a circumferential direction; at least one segment being displaceable in a radial direction away from the passthrough axis against a shape inertia force of the at least one connecting configuration, accompanied by enlargement of the passthrough opening.