A guidance apparatus, a guidance method, and a guidance program for safely guiding a user to a point deviated from a proper route when the user has deviated from the proper route. A guidance apparatus according to an embodiment includes: a positional information measurement unit configured to sequentially measure a position of the guidance apparatus; a controller configured to determine whether the position measured by the positional information measurement unit is a position on a proper route and generate first guidance information for guiding a user from a guidance start point, which is a point determined not to be a position on the proper route, to a first deviation point, which is one point determined to be a position on the proper route.