An image formation apparatus according to an embodiment may include: an image formation part; a conveyance part that conveys the medium; a detector that detects a leading end of the medium and a position detection mark on the medium; and a conveyance controller that controls the conveyance part under one of a first print mode based on one of the leading end of the medium and the position detection mark and a second print mode based on the other. The conveyance controller is configured, when switching from the first print mode to the second print mode when the medium stands by at a first standby position downstream of the detector, to retract the medium from the first standby position to a position upstream of the detector and then to resume to convey the medium.