An electronic device according to an embodiment of the present invention may include a display configured to display a first screen; a force direction sensing unit configured to detect a force direction of a contact applied to one point by an external object; and a control unit configured to sense an occurrence of a predetermined event to logically divide the display into at least two regions including a first region and a second region, acquire a force direction of a first contact associated with the predetermined event from the force direction sensing unit, determine a region from among the at least two regions to display the first screen according to the force direction of the first contact, and display the first screen on the determined region.