The subject matter described herein includes methods, systems, and computer readable media for issuing and redeeming co-branded electronic certificates. In one example, a method includes receiving, via near field communication (NFC), a co-branded electronic certificate and an electronic payment card to conduct a wireless purchase transaction for at least one good or service. The method further includes determining whether qualification information contained in the co-branded electronic certificate matches at least a portion of the account number associated with the electronic payment card used to conduct the wireless purchase transaction. The method also includes applying the co-branded electronic certificate to conduct the purchase transaction if the qualification information matches the at least a portion of the account number.