An advertisement push apparatus and method are provided. In some embodiments, the apparatus includes: a foreground advertisement playing module configured to play a foreground advertisement according to a playing address of the foreground advertisement provided by a background server; a material displaying module configured to display preview materials of all or some of n candidate advertisements upon detection of a selection instruction triggered by a user during a process of playing the foreground advertisement, where n is a positive integer; and a candidate advertisement selecting and playing module configured to select at least one candidate advertisement from the n candidate advertisements for playing, in response to a selection operation of the user performed on the preview materials of the candidate advertisements.