An online personalized style advice and sales system for a consumer to contact a personal stylist to find articles of clothing that match an existing article of clothing and processes for obtaining personalized style advice are disclosed. The system includes a website that allows for consumers to contact a personal stylist in order to find perfect or near perfect article of clothing that would match an article of clothing that the consumer already owns or possesses. The consumer sends in a picture of themselves wearing the article of clothing they would like to match and the stylist would then do the search and find choices for the consumer to choose from. The consumer can choose to buy or not. The consumer will have the option to buy or not buy the chosen article of clothing that is picked out for them.