Systems, methods, and devices are disclosed for personalizing quality of service for network traffic. A user priority is assigned to a specific user and an application priority is assigned to a type of application. A header including an identifier is added to a packet from a client device associated with the type of application and the specific user in order to generate a modified packet. The identifier is based on a combination of the user priority associated with the specific user and an application priority. The modified packet is forwarded end to end through a network that is personalized to the specific user and the type of application by mapping a treatment policy to the identifier.