Systems, methods, and non-transitory computer-readable media can determine that a broadcaster of a first live content stream has identified at least one user of a social networking system to join as co-broadcaster. A merged live content stream is published through the social networking system, the merged live content stream including the first live content stream of the broadcaster and a second live content stream associated with the at least one identified user. At least one notification is sent to one or more other users of the social networking system. The notification informs the one or more other users about the merged live content stream.