A content acquisition request for acquiring content from the social networking service is received from a first terminal associated with a social networking service. The content acquisition request comprises a first location of the first terminal. A content recommendation message is received from a second terminal associated with the social networking service. The content recommendation message comprises a recommended content information and a second location of the second terminal. A server of the social networking service determines that (i) the first location of the first terminal and the second location of the second terminal are within a preset range, and (ii) a first time of the content acquisition request and a second time of the content recommendation message are within a preset time difference. In response, a target content associated with the recommended content information of the content recommendation message is transmitted by the server to the first terminal.