To enable a receiving side to appropriately perform processing of obtaining display image data from transmission video data having a predetermined photoelectric conversion characteristic. Input video data is processing and transmission video data having a predetermined photoelectric conversion characteristic is obtained. Encoding processing is applied to the transmission video data and a video stream is obtained. A container of a predetermined format, including the video stream, is transmitted. Information indicating a photoelectric conversion of the input video data is inserted into the video stream and/or the container.