A display apparatus includes: a display panel configured to display an image; a housing module including a roller configured to have the display panel wound or unwound in the housing module; a rolling module including a structure connected to an upper portion of the display panel, and configured to wind or unwind the display panel according to a folding or unfolding of the structure; a plurality of beams on one surface of display panel that extends in a first direction, and arranged in a second direction vertical to the first direction; and a vibration generating device in a portion of each of the plurality of beams, wherein the vibration generating device includes a plurality of sound generating modules configured to vibrate the display panel when the display panel is unwound from the roller and the structure is unfolded.