Processes and systems for determining perceived signal strength indicator values of a cellular signal transmitted by a base station within a coverage region are discussed herein. In one example, user equipment measures signal strength indicator values for a cellular signal in a coverage region. A base station receives the signal strength indicator values measured by the user equipment and generates a signal strength indicator map using the received values and respective locations of the user equipment that measured the received values. Data indicative of the signal strength indicator map is transmitted to user equipment to guide users of user equipment to move to a region in the coverage region that has a greater perceived signal strength indicator for the cellular signal.