A disclosed light activation system includes a movable lighting element movable to adjust a direction of light, an actuator for moving the movable lighting element, a driver detection device and a controller configured to command operation of the actuator for moving the movable lighting element based on a detected direction of sight of the driver. A disclosed method of operating a vehicle lighting system includes monitoring a direction that a driver of a motor vehicle is looking, determining a lighting element within a region corresponding with the direction the driver is looking, and actuating a lighting element within the region based in response to the determined direction that the driver is looking and in response to a secondary condition being fulfilled.