A method for personalized sharing of videos on a content sharing platform is disclosed. The method includes presenting, by a user device of a user of the content sharing platform, a user interface (UI) including a video and a UI share element allowing the user to share the video, in response to a selection of the UI share element by the user in the UI, transmitting a request to share the video to a server, and receiving, from the server, a subset of contacts of the user on the content sharing platform. The method further includes presenting, to the user, the subset of contacts of the user comprising a first contact of the plurality of contacts of the user and excluding a second contact of the plurality of contacts of the user, and allowing the user to share the video with the first contact from the subset of the plurality of contacts.