A system for displaying a simulated room can comprise at least one projector, at least one wall structure element, at least one physical object, and a room customization station. The room customization station can be configured to permit viewing images of selectable products and selecting at least one of the selectable products to be displayed on at least one of the at least one wall structure element or the at least one physical object. The projector(s) can be adapted to display the selectable product(s) on at least one of the at least one wall structure element or the physical object(s). The physical object can be adjustable in size to correspond to different sizes of selectable products. The system can further include at least one physical accessory adapted to be placed in the simulated room to facilitate visualization of how the at least one physical accessory would appear in the presence of the simulated room and the at least one selectable product. In some embodiments, the room customization station can be configured to prevent at least one portion of the images of the selectable products from being projected by the projector(s) onto a physical feature in the simulated room and allow other portions of the images of the selectable products to be projected into at least a portion of the simulated room located around the physical feature.