A liquid ejection head includes a nozzle including an ejection port for ejecting a liquid for performing recording on a recording medium, and a pressure chamber in which an energy generating element that generates energy used for ejecting the liquid from the ejection port is disposed; and a heating unit that heats the liquid. In the liquid ejection head, the liquid in the pressure chamber is circulated to and from the outside of the pressure chamber, and an average number of preliminary ejections per nozzle during an operation period in which the recording is performed is equal to or greater than 0 and equal to or less than 20.