An artificial flame apparatus produces a simulated flame using a plume of mist that is illuminated around, about, and/or through an artificial wick. A mist may be produced by a transducer, such as an ultrasonic transducer, that is in contact with liquid from a liquid reservoir. The rate of mist exiting the housing may be modulated to produce a more realistic looking artificial flame. An airflow device may control, shape, vary, and/or move the mist in the creation of the vapor plume. Airflow channels, inlet and outlet ports, openings (angled and/or straight) to effectively transport air to control movement and/or shape plume characteristics (e.g. height, width, density, shape) to simulate the look and effect of a realistic dancing flame. A light source is configured to illuminate the mist and/or the artificial wick.