Systems, apparatuses and methods are provided herein for creating a purchase voucher. In one embodiment, a method of creating a purchase voucher is provided. The method includes the steps of: providing a network accessible user interface for configuring the purchase voucher, receiving a selection of a voucher type through the user interface, receiving a selection of one or more products through the user interface, generating voucher usage parameters based on at least the selection of the voucher type and the selection of the one or more products, associating the voucher usage parameters with a voucher identifier, the voucher identifier being configured to be used by a customer to redeem the purchase voucher with a retailer, and storing the voucher usage parameters and the associated voucher identifier at a networked database.