A method of installing an application on a device configured with a plurality of personas is disclosed. The method includes receiving an indication to engage a first persona of the plurality of personas. The method further includes causing an indication of the first persona to be displayed. The method further includes receiving via an interface associated with the first persona, an indication to install a first application. The method further includes causing the first application to be installed. The method further includes causing the installed first application to be associated with the first persona.